To make people aware of their rights and responsibilities as consumers and motivate them to be active and vocal against violation of those rights.

Disponibilizou uma apresentação que eles fizeram para a ResultsON. Sobre tendências para a Geração Y brasileira. O material está bem legal, vale a pena dar uma olhada. É muito bom ver os conceitos e conteúdos que estamos trabalhando no Consumer Beat sendo aplicados. Encontrei a apresentação lá no Skull,nu. O blog da galera de planejamento da CUBOCC. 87 cool things by Google.

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This website is home to a variety of marketing research experiments. Most experiments will be open to all participants and part of real research being conducted by marketing faculty and graduate students at a variety of universities around the world. The website is operated by Jeff Galak. In order to participate in any experiments you must first register.

Download Free Lecture notes, Videos Assignments, Reports, case studies, syllabus etc. 1 Introduction to Consumer Behaviour. Meaning and Definition of CB, Difference between consumer and Customer,. Nature and Characteristics of Indian Consumers,. 2 Role of Research in understanding consumer behaviour.